It's all about your business. Who sees it. Who contacts you.
Stand out with creative communications.
Websites, direct mail, ads, eBooks or any marketing collateral, you can achieve more when you tell the right story –and tell the story right.Whether you’re in trade or professional services, or enterprise-level IT, financial, pharmaceutical, health or real estate, see what a difference I can make to your marketing with smart insights and a streamlined approach.
Compelling campaigns & web content to lift resultsSEO done by a pro. Along with engaging content and cool design for a great user experience. No matter what size website you want or have (yes, website refresh is a specialty), it needs to work hard and look great. I start with a good dose of competitive research and a Content Plan. Then share my insights, get yours and get cracking, usually along with a designer/developer, mine or yours. Presto! A pain-free, impressive website like this commercial property microsite for 457 Victoria, that sold out all units within 4 weeks of going live , or talk to me about big end of town websites I've worked on.
Project management creative through productionWhere to begin with smart marketing. Always a good question. Start with a plan, a goal, an intention and ask me to join in. I’ll show you how to make smart, sensible marketing briefs and goals a breeze to help whoosh the whole project in the right direction. I play well with all stakeholders and can enlist my support teams or work with yours.
Campaign planning, strategy, creative directionMost traditional marketing models are broken. They’re based on outdated notions about audience behaviors. Attention spans are shorter. Information is more available. People want relevant, succinct, accurate knowledge. It takes care and skill to deliver. If you’re not giving it to them, ask yourself 'why'. Let me help you be helpful, innovative and inspirational to stand out from the crowd.
Copywriting & content marketingAdvertising – Brochures – Collateral – Digital, Everything. Especially websites with organic SEO. Shiny new websites (my web developer or yours) or refresh tired, tarnished sites brought up to scratch. Let me do an audit, assessment, competitive research, plan and write fresh, insightful content. For projects large or small, let me be your short term expert on how to best position your business for better outcomes.
Corporate & agency contractingProject paratrooper. Call me in to plan, write or work on any engagement on-site or online. The majority of my work is remote relations--having never even met some of my best clients! --I'm happy to join your crew or work directly with clients seamlessly in your environment. Easily available for Sydney and Canberra contracts with project terms quoted up front. Overseas or interstate gigs welcome. Happy to talk logistics and help any way I can.
Every project tells a storySo do I. When you talk to me you'll see I like to share anecdotal examples about the many projects, clients and experiences I've had. This is where 'story-telling' comes from. Experience. Insight. Knowledge. So tell me yours and I'll tell you mine. And from there we can work out a plan to make your next campaign or website content requirement a winner.
Karen Robbins Marketing
Karen Robbins is a Senior Writer and Creative Strategist with over 30 years’ experience at global agencies in the USA, Canada and since 1994 in Australia. Working in all media and having helped usher in the internet for commercial use, she is an award-winning writer in direct marketing, promotion, advertising, scripts and websites. Download KR Overview.